One of the topics we covered in Career Boot Camp was how to develop a personal brand. A brand name means a consistent product, an emotional bond, and an engagement that stands for something. We talked about what top brand names like Apple, Target, Google, Barbie, FedEx, Facebook, and even The New York Yankees evoke in customers. Students in the Boot Camp then wrote out what their brand promise is to potential employers.Read More
The infographic for your weekend perusal is from from Entrepreneur.com. Especially if you are thinking about staring a business, or creating a logo for any purpose it is fascinating to see what our culture values and how much (or how little) it takes to create an icon. Nike, McDonald's, Apple, and Target hit the jackpot with their logo designs. A picture is worth 1,000 words andRead More
We all belong to various tribes and since I've joined the tribe of people writing about business and career development I am grateful for all that I've learned from my colleagues. In the next two blogs I want to introduce you to two women who have boosted me up. (For my male readers, don't unsubscribe! These woman have guidance that works for you too.)
MEET NINA KAUFMAN: ASK THE BUSINESS LAWYERRead More
Q. I just graduated in nursing and two of my greatest dreams are to be the best nurse I can be and to have my own flourishing small business (in selling handmade items). Where do I start?
How wonderful to have two passions! The healing arts will keep you connected to people and your handmade crafts will nurture your artistic self. These two pursuits will bringRead More