If you have a pet, you know that the sound of a can opener or filling a food bowl is one of the easiest ways to get that dog, kitty or pet raccoon to come running. The concept of classical conditioning was first noted by the Nobel Prize winning physiologist, Ivan Pavlov. While studying digestion in dogs, Pavlov noted an interesting occurrence – his canine subjects would begin to salivate whenever an assistant, who fed them, entered the room. Soon Pavlov was getting dogs to salivate by simply associating a ringing bell d dinner.
People, bosses, clients, co-workers, are animals at heart and respond to conditioning. They will move towards praise and away from electric shocks. &nbsp;Do people at work hide when they see you coming or do they tell you to pull up a chair and share a pint? What behaviors do you want to elicit? Whatever you pay attention to grows.
Great people make other people feel great — and valued. What matters in business (and in life) is acknowledgement. Sincerely demonstrating gratitude is an effective business strategy because:
- Catch people around you bring "good" and giving them a reward, even a smile. This will tend to increase behaviors you want;
- If you thank a client for business they come back;
- Customers are more likely to use a product or a service when they have a personal relationship or receive acknowledgement, and;
- You need champions and any action that helps you stand out is part of building brand identity and customer loyalty.
Show appreciation at every opportunity, and if you want to be really classy send a personal, handwritten thank you note rather than just an email. See what happens when you add gratitude. I predict good things.
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